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Joico Names International Creative Director

Davies-Barbala brings Sassoon experience and more.

After an extensive search, the much-anticipated revelation of who will be the new driving force to guide Joico’s professional cutting and hairstyling vision has been revealed—Jeremy Davies-Barbala, Joico’s new international creative director.   With a background from the school of Sassoon, which Jeremy joined in 2002 later becoming creative director for both UK and US staff training programs, he also lead their Sloane Street, London flagship salon, until in 2010 coming stateside to be at the for...

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